Demand for Native Language Websites Is Growing Rapidly
January 19, 2016
In today's digital environment, every business and organization needs to have an active website. A large percentage of consumers expect you to have a presence when they search the Internet. In fact, your website is the basic building block for establishing trust and verifying the legitimacy of your operations. Recent studies have suggested that other businesses as well as online shoppers prefer to communicate with you in their native language, even though they may know English.
If you already have a website hosted in English, there are three approaches to translating pertinent information into another language that your company, institution or organization should consider. These are discussed below:
Create a Landing Page - You can create a specific landing page for each additional language. This unique webpage can be used as a gateway that is written in the native tongue of the target audience. It is an inexpensive way of connecting with website visitors in their language. Basic information can be provided for ordering instructions, terms & conditions, privacy policies and returns. This can be an effective approach for simpler ecommerce websites.
Convert the Main Pages - For informative websites that have the bulk of the information provided contained on the basic website pages, having those pages translated into the targeted languages as needed can be a quick fix. Unfortunately, this method would not include blogs and social media posts, which have become the major source of engagement with website users.
Complete Website Translation - Best of all is the full translation of your website and social media. This has the most positive impact on online users of differing languages. It establishes trust and makes it much easier for them to differentiate working with your company. If your marketing objectives depend heavily on appealing to or influencing foreign markets, this is the preferred method of translation.
So, if your business interests are being represented in other countries, it is time to consider a professional translation service for your website's content as well as your social media posts. To learn more about website translation, contact ProLingo at 800-287-9755.